"As the consumer tech market becomes more crowded, differentiated brand & experience design is becoming critical to both short & long term success."
Design Thinking.

Design Thinking.

Founded by designers…

Founded by designers…

"The idea for Skillshare didn’t happen overnight. It took 5+ years of climbing the ladder of ideas and immersing myself in a lot of different experiences. There is no rush in understanding yourself and your passions."
Skillshare co-founder and CEO Michael Karnjanaprakorn.Skillshare homepage Source: mikekarnj.com
Source: jasonputorti.com

Designers vs Developers

Source: sixrevisions.com

Killing The User Experience With Too Many Features

Source: headrush.typepad.com
Source: focus.com

The “X for Y” Analogy

“If your company is ever used as the subject of the “X for Y” analogy, that’s success. AirBnB used to be the eBay for vacation rental. Now other companies are the Airbnb of things.” – far33dHacker News

 

Finding A Technical Cofounder

Cheat Sheet

Don’t spend your time looking for a technical co-founder, it’s not an efficient use of your time. Instead, either:

1. Learn to code

  1. Step needing to rely on others for execution
  2. Meet technical people
  3. Managing technical people becomes way easier

2. Get an external team

  1. Don’t offer equity
  2. Weekly useful versions of the product
  3. Pay weekly or hourly
  4. A successful project doesn’t ‘end’
  5. Peanuts ==> Monkeys

3. Avoid a ‘tech play’

  1. Use white-labeled ‘off the shelf’ services where available
  2. Fake your back-end: launch with only a pretty design, do hard work manually
  3. License the tech from a company in a different vertical or geographic location

4. Other takeaways:

  1. No NDAs
  2. Get a technical advisor
  3. Ask for advice, not employment
  4. Co-founders are looking for competence and traction

Source: alexeymk.com
"Some men see things as they are and ask why.
Others dream things that never were and ask why not."
– George Bernard Shaw
The 10 Commandments of Steve

The 10 Commandments of Steve

Source: thedailybeast.com
Source: slideshare.net
"Creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture… Creating great product user experiences takes a village—a smoothly functioning multidisciplinary product team that shares ownership of UX."
Pabini Gabriel-Petit Source: uxmatters.com