Ludovic Bourgoin

"What is needed in the Discovery and Validation phase are entrepreneurial sales skills; the ability to change presentations, customers and products, on a daily basis, the ability to calmly process the news that the product features, schedules and functions have changed yet again. The ability to listen to customer objections and understand wether they are issues about the product, the presentation, the pricing, or something else. There is no fixed price list and product presentation that will last more than a week."