"Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives."

"Creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture… Creating great product user experiences takes a village—a smoothly functioning multidisciplinary product team that shares ownership of UX."

"The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives."