"Customer reviews allow people to learn about a product from the experience of others without any potentially biased seller information. No wonder why everyone wanted to shop at Amazon. They had information that no other site had: they had the truth."

"Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives."

"Creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture… Creating great product user experiences takes a village—a smoothly functioning multidisciplinary product team that shares ownership of UX."

"I have always observed that good design can normally only emerge if there is a strong relationship between an entrepreneur and the head of design."

"The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives."