"Success does not come from Getting Real, or from Lean Startups, or from any other business book. It doesn’t come from sitting in your room reading Inc. Magazine or Joel on Software. It doesn’t come from great typography or presentations worthy of Steve Jobs.
It’s about the story. Sitting around the campfire telling stories."
–

Joel Spolsky in Hacker News.

Interesting piece of advice. People like stories, indeed. The story you present them has to be worth it, though. Two great books about telling good stories are Purple Cow (Seth Godin) and Made To Stick (Chip & Dan Heath).

 Source: news.ycombinator.com